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Ministry of Agriculture, Forestry and Fisheries

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Special Goodwill Ambassador and Goodwill Ambassador to Spread Japanese Cuisine

The Ministry of Agriculture, Forestry and Fisheries (hereinafter referred to as "MAFF") will make efforts in further spreading Japanese food and dietary culture, by appointing a "Special Goodwill Ambassador to Spread Japanese Cuisine" who is deemed suitable as a public relations person to effectively transmit the allures of Japanese food and dietary culture in Japan and abroad and a "Goodwill Ambassador to Spread Japanese Cuisine" who is a professional engaged in Japanese cuisine capable of providing appropriate consultation on the dissemination of Japanese food and dietary culture.

1. Outline

As one of the keys for expanding into the growing global food market, and as motivated by the inscription of "washoku" as a UNESCO Intangible Cultural Heritage, MAFF has been engaging in efforts for the inheritance and diffusion of Japanese food and dietary culture within Japan and overseas.

With a view to further disseminating Japanese food and dietary culture internationally, MAFF has appointed a "Special Goodwill Ambassador to Spread Japanese Cuisine" (hereinafter a "Special Goodwill Ambassador") and a "Goodwill Ambassador to Spread Japanese Cuisine" (hereinafter a "Goodwill Ambassador") since 2015, in accordance with the "Outline for Establishing a Special Goodwill Ambassador and a Goodwill Ambassador to spread Japanese Cuisine (PDF : 54KB)." For the list of the present and past Special Goodwill Ambassador and Goodwill Ambassadors, please see the file below.

2. Activities

A Special Goodwill Ambassador and Goodwill Ambassador are engaged in the following activities:

  1. Assist the MAFF in its projects for diffusion of Japanese food and dietary culture.
  2. Disseminate information on Japanese food and dietary culture through their own activities and appearances in media.
  3. The Special Goodwill Ambassador serves as a public relations person who advertises information on Japanese food and dietary culture in Japan and abroad.
  4. The Goodwill Ambassador diffuses Japanese food and dietary culture in Japan and abroad by such way as giving professional advice to people engaged in activities relating to Japanese cuisine.