Product Summary (Registration No.131)

Registration No.131 行方かんしょ

Registered name (Transcription) : 行方かんしょ（Namegata Kansho）, Namegata Sweet Potato
Reference information : Namegata Sweet Potato

Category of product

Class 1 : Products of Agricultural Origin (Sweet potato) 

Production Area

Ibaraki Prefecture Namegata City, Itako City, Kashima City, Hokota City, Omitama City, and Kasumigaura City

Registered Group

Namegata Kansho Brand Promotion Council

Characteristics

Namegata Kansho is good-tasting fruit and vegetable kansho with high sugar content and strong sweetness.
Its quality and supply system are highly valued by market participants, and it ranks first in terms of volume handled per shipping field in the Tokyo market.

Link with the Production Area

With a relatively mild climate and well-drained soil, the natural conditions of Namegata City and its surrounding cities are ideal for growing kansho, and around 1945, the land area planted with kansho was the largest in Japan.
Maintaining production focused on taste through curing constant temperature storage technology and variety relay shipping, the establishment of the Yakiimo Manual and the Yakiimo Strategy through store sales in cooperation with major distributors dramatically increased its consumption.