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Japanese Cuisine Special Goodwill Ambassador and Japanese Cuisine Goodwill Ambassador

The Ministry of Agriculture, Forestry and Fisheries (hereinafter referred to as "MAFF") will make efforts in further spreading Japanese food and dietary culture, by appointing "Japanese Cuisine Special Goodwill Ambassador"(hereinafter referred to as "Special Goodwill Ambassador") who is deemed suitable as a public relations person to effectively transmit the allures of Japanese food and dietary culture in Japan and abroad and "Japanese Cuisine Goodwill Ambassador"(hereinafter referred to as "Goodwill Ambassador") who is a professional engaged in Japanese cuisine capable of providing appropriate consultation on the dissemination of Japanese food and dietary culture.

1. Outline

As one of the keys for expanding into the growing global food market, and as motivated by the inscription of "washoku" as UNESCO Intangible Cultural Heritage, MAFF has been engaging in efforts for the inheritance and diffusion of Japanese food and dietary culture in Japan and abroad.

With a view to further disseminating Japanese food and dietary culture internationally, MAFF has appointed "Special Goodwill Ambassador" and "Goodwill Ambassador" since 2015, in accordance with the "Outline for Establishing Japanese Cuisine Special Goodwill Ambassador and Japanese Cuisine Goodwill Ambassador(PDF : 81KB)." For the list of Special Goodwill Ambassador and Goodwill Ambassador, please see the file below.

2. Activities

Special Goodwill Ambassador and Goodwill Ambassador are engaged in the following activities:

  1. Assist MAFF in its projects for the diffusion of Japanese food and dietary culture.
  2. Disseminate information on Japanese food and dietary culture through their own activities and appearances in media.
  3. Special Goodwill Ambassador serves as a public relations person who advertises information on Japanese food and dietary culture in Japan and abroad.
  4. Goodwill Ambassador diffuses Japanese food and dietary culture in Japan and abroad in such a way as giving professional advice to people engaged in activities relating to Japanese cuisine.